What happens when you get the right people in the right room?
01 - FRESH IDEAS
Speakers and sessions chosen because they have something genuinely useful to bring to the room, with ideas that make you think, talk and take action.
02 INTENTIONAL CONNECTION
We're not leaving meeting the right people to chance.
There'll be proper time and opportunities throughout the day to talk, connect and get to know people beyond “So, what do you do?”
03 MASTERMIND SESSIONS
Smaller spaces to get into the real stuff happening in your business, hear different perspectives and tap into the experience already in the room.
04 OPPORTUNITIES
Clients. Referrals. Collaborations. Introductions. Partnerships. Ideas.
We can't tell you which conversations will lead somewhere.
But we can create a room where they're far more likely to happen.
05 PROPER BREAKS
Because breaks aren't dead time between the important bits.
They're part of the important bits.
You’ve followed the generic business advice. But your business still isn’t growing the way you thought it would.
The Strategic Effect™ is where you get advice based on YOUR business, so you can work out what’s actually holding back your growth, make better decisions about what to do next and build a business that works.
Because when you run a business, there’s always something.
A decision to make. A problem to solve. An opportunity to consider. Something that isn’t working quite how you expected. Or an idea you’re not sure whether to run with.
Sometimes you know exactly what to do.
And sometimes it would be bloody useful to have an experienced strategist in your corner who can look at the whole picture, ask the questions you might not have thought to ask and help you work out what actually makes sense.
Your business. Your decisions. Better strategic support when you need it.
£99/month | 6-month minimum
Join The Strategic EffectBecause what your business needs from you keeps changing.
One month sales have slowed down and you’re trying to work out why.
The next you’re deciding whether to change an offer, put your prices up or say yes to an opportunity that’s landed in your inbox.
Then your marketing stops converting like it was. You’ve got an idea you can’t decide whether to run with. Or something just feels off and you can’t put your finger on why.
That’s business. The questions change because your business changes.
And when you’re the person inside it every day, it isn’t always easy to see what’s actually going on.
Sometimes you need an answer. Sometimes you need someone to ask the questions you haven’t thought to ask. And sometimes you need someone to say:
Leave the bloody thing alone. It’s not the problem.
Most business advice starts with the answer. We start with your business.
There’s no predetermined strategy inside The Strategic Effect™.
Because I don’t know what your business needs until I understand what’s actually happening in it.
And that starts from the moment you join.
Through your onboarding and welcome call, I’ll get to know you, your business, what you sell, who you sell it to, what you’re working towards and what’s happening right now.
So when you bring me a problem, decision, idea or opportunity, we’re not starting from scratch.
We can look at the context, the evidence, what you’re trying to achieve and what fits you.
Then we work out what makes sense.
- Sometimes that means changing something.
- Sometimes it means spotting something you hadn’t seen.
- Sometimes it means making the decision you’ve been going backwards and forwards on.
- And sometimes the best strategic advice is to change absolutely nothing.
No predetermined answer. Your business first. Then we decide.
Because the goal isn’t to keep finding more things to change.
It’s to know what actually needs changing, what needs leaving the bloody hell alone and where your time and energy are most likely to move the business forward.
So, what could you actually bring to The Strategic Effect™?
Pretty much anything that’s happening in your business that you need support with.
Or maybe you’re just having an off day and need somewhere to vent to people who understand what running a business can actually feel like.
You don’t need to turn up with a perfectly formed strategic question. And you don’t always need to have a strategic question at all.
Bring the messy version. We’ll work out what you need from there.
Make the decisions. Solve the right problems. Keep moving forward.
At the heart of The Strategic Effect™ is ongoing access to me and my strategic brain, so when something comes up in your business, you don’t have to spend weeks going round in circles trying to work it out alone.
Live Strategic Hot Seats
Twice a month, we’ll meet live for up to two hours for Strategic Hot Seats.
You’ll have the opportunity to book a 15-minute hot seat and get my eyes on whatever is happening in your business.
You might bring a problem we need to get to the bottom of. A decision you’re making. Numbers you want another pair of eyes on. An idea you want to pressure-test. Or simply, “I have no bloody idea what I should do next.”
Hot seats are booked in advance, so you can put your name down when you have something you want my eyes on.
And even when you’re not in the hot seat, you can come along and learn from the conversations, questions and businesses we work through together.
As the membership grows, I’ll add more calls to make sure there are enough opportunities to access a hot seat.
Private Slack Community
You can post in our private Slack community at any time with your questions, ideas, decisions or “Gina, what do you think about this?” moments.
I’ll respond in Slack twice a week, so you don’t have to save everything for the next hot seat.
Sometimes you’ll need a proper hot seat. Sometimes you’ll just need a quick sense-check.
Both belong here.
Because I’m not the only useful person in the room.
The Strategic Effect™ isn’t just about access to me.
You’re joining a room full of other business owners with their own experience, expertise, ideas and connections. And I want us to actually use that.
The Mini Hive Mind
Sometimes someone else in the room will have exactly the experience or expertise you need.
Need a copywriter to look at a headline? Want to know if anyone has used the software you’re considering? Looking for a recommendation? Or want feedback from people who aren’t as close to your idea as you are?
Bring it to the Hive Mind.
Ask for input, tap into the collective experience of the group and offer your own expertise when you can.
Monthly Networking
Once a month, we’ll get together online specifically to make new connections and build relationships.
These sessions will also be open to business owners outside The Strategic Effect™, so you’ll have the opportunity to meet new people beyond the membership too.
Not another call where everyone sits muted while one person talks. Actual conversations.
Finding out what people do, what they’re working on, who they want to meet and where there might be opportunities to help, collaborate, recommend or connect.
Because some of the best things that happen in business start with knowing the right person.
And there’s more to being a member than the calls.
The Strategic Effect™ is designed to give you useful support, connections and experiences beyond the regular hot seats and Slack.
Quarterly in-person experiences
Every quarter, we’ll get together in person to spend proper time working on your business, having the conversations that are better face-to-face and building stronger relationships with the people in the room.
The day itself, refreshments and a light lunch are included in your membership. You’ll just need to cover your own travel and accommodation if you choose to stay over.
Depending on dates, your quarterly experience may also include access to one of my GTS events.
Plus…
For books that get us thinking, questioning and having interesting conversations about business and the way we work. Join in when you fancy it. No guilt when you don’t.
So you can easily see who else is in the room, what they do and how to connect with them.
Including member-only offers and discounts, with opportunities from other members where relevant.
When there’s someone with expertise that would genuinely be useful to the group. Because I’d rather bring in the right person than pretend I know everything.
You don’t have to do everything.
Use what’s useful. Come to what you can. Ask for help when you need it.
The Strategic Effect™ is there to support your business, not become another job on your to-do list.
You’ll get the most from The Strategic Effect™ if…
- You’re already running an online service-based business and you’re serious about growing it.
- You’re willing to look honestly at what’s happening in your business, even when the evidence isn’t telling you what you hoped it would.
- You want advice, ideas and another experienced perspective, but you’ll make your own decisions rather than blindly following what someone tells you to do.
- You’re curious, open-minded and willing to take action when something needs to change.
- And you’re willing to contribute to the room too.
Because the best members won’t just come in thinking, “What can I get?”
They’ll share their experience, recommend people, make introductions, offer ideas and help someone else when they can.
You don’t need to have everything figured out. But you do need to be willing to take ownership of your business.
Your business. Your decisions. My strategic advice when you need it.
21 years in business has taught me something important: the quickest answer isn’t always the right one.
I’ve started businesses, grown them, had to rebuild from scratch, employed teams, built a seven-figure company and sold a business.
I’m also a CPD Certified Business Strategist.
But all that experience hasn’t taught me to walk into someone else’s business and immediately tell them what they should do.
It’s taught me to ask better questions.
To look at what’s actually happening. Challenge assumptions. Spot things that are easy to miss when you’re inside the business every day. And work out what makes sense before deciding what to change.
And yes, that can make a very real difference to what happens next.
One client came to me planning to create a three-month course. Once we looked properly at her audience, what they needed and what would actually fit, we changed the offer completely.
She sold 52 places in under two weeks.
But the result isn’t always a big shiny number.
Sometimes it’s finally seeing what’s been getting in the way. Making the decision you’ve been going backwards and forwards on. Knowing what deserves your attention next. Or having a plan that actually feels doable for you and your business.
“Gina helped me organise my thoughts, cut through the noise and create a clear, manageable way forward. I now have a plan that fits me, my values, my ethos and my life.”
Liz Evans“Gina really listened and made sure the advice fitted my needs. She helped me make tangible changes without making me feel like I should simply be doing more.”
KirsteenJoin The Strategic Effect™ as a Founding Member
Get ongoing strategic support for your business, access to my strategic brain when you need it, and a room full of business owners who want to see each other do well.
£99/month | 6-month minimum
As a member, you’ll get:
- Twice-monthly live Strategic Hot Seats
- Support from me in our private Slack community
- The Mini Hive Mind for peer input and expertise
- Monthly online networking
- Quarterly in-person experiences
- Book Club
- Private Member Directory
- Member benefits and discounts
- Guest experts when there’s someone useful I want to bring into the room
Why six months?
Because the value of ongoing strategic support isn’t in solving one problem and sending you on your way.
Over six months, your business will change. Different questions, decisions, problems and opportunities will come up.
You’ll have somewhere to bring them as they happen, while also having time to build proper relationships with the other people in the room.
After your first six months, you can decide whether you want to stay.
And because you’re joining as a Founding Member… your £99/month price is locked in for as long as you remain a member.
Private 45-minute 1:1 with me, worth £175
If you’re one of the first 5 people to join and pay for your six months in full, you’ll also get a private 45-minute 1:1 session with me, worth £175.
Use it at any point during your first six months when there’s something you want to dig into properly with me.
Only 5 available.
Group Strategy Day, worth £150
Join by 11.59pm on Wednesday 11th November and you’ll also get access to a Group Strategy Day in Slack, worth £150.
From 10am to 5pm, I’ll be in the group throughout the day answering as many of your questions as I can, giving feedback, looking at ideas and helping you work through whatever is happening in your business.
Bring the questions. The decisions. The ideas you want another pair of eyes on. The thing you’ve been going round in circles about.
You’ll have me and my strategic brain in the group throughout the day.
£99/month | 6-month minimum
Or pay for your first six months in full.
Join The Strategic Effect™Frequently Asked Questions
What if I can’t make the live calls?
You don’t need to attend every call to be a member.
The live calls will be held on different days and at different times to give as many members as possible the opportunity to attend.
To begin with, there’ll be one daytime and one evening Strategic Hot Seat session each month. As the membership grows, I’ll review the days and times based on what works best for members and add more calls as needed.
You’ll still have access to the private Slack community and the other parts of your membership, so you can use the live calls when they’re useful and you can make them.
Is this coaching?
Not in the traditional sense.
I’m a Business Strategist, so I’ll give you my opinion, recommendations and strategic advice when that’s what’s useful.
I’m not going to simply ask you questions until you come up with the answer yourself. But I’m not going to make your decisions for you either.
Your business. Your decisions.
What happens after the first six months?
Your initial commitment is six months. After that, your membership continues monthly and you can choose whether you want to stay.
As a Founding Member, you’ll keep your £99/month price for as long as you remain a member.
What if I need more support than the membership provides?
If something comes up that needs more time or depth than we can reasonably give it inside a hot seat or Slack, I’ll let you know.
Depending on what you need, we can look at the other ways I can support you, including a Business Diagnostic, Business Breakthrough Strategy Day or Private Strategic Advisory.
Where will the quarterly in-person experiences be held?
The location and date for each quarterly experience will be announced at least three weeks in advance.
The first one, in January, will be held in Newcastle.
Future locations will be decided based on where members are located. I’ll make sure the venues are easy to get to and choose locations as fairly as possible across the membership.
You’ll always have notice so you can decide whether you’d like to come and make any travel or accommodation arrangements.
You don’t have to have all the answers. But you do need somewhere to work out the right ones.
Your business will keep giving you decisions to make, problems to solve, ideas to explore and opportunities to grow.
The Strategic Effect™ gives you the support to work out what actually needs your attention, make better decisions about what to do next and move your business forward with more clarity and confidence.
A place to step out of your own head, look at what’s actually happening and work out what makes sense for your business.
With strategic support from me and a room full of business owners who understand what it’s like to be the person making the decisions.
So you can spend less time wondering what you should be doing and more time building the business you actually want.
Join The Strategic Effect™ as a Founding Member
£99/month | 6-month minimum
Your Founding Member price stays at £99/month for as long as you remain a member.
Join The Strategic Effect™© Copyright 2025 Gina Trick